Be Bejeweled! Bausch and Lomb Lacelle™ Jewel Official Launch @ Sunway Pyramid
11:53 PM
I was
invited to the Bausch + Lomb launched Lacelle Jewel event on 11th
September. Lacelle Jewel is a monthly disposable colored contact lens in
Malaysia in a glamorous way. This series has made its first appearance in Asia.
The latest technology integration in Lacelle™ Jewel has a unique lens design that enhances the
excellent lens centration. Due to the thin lens design whereby the centre
thickness of 0.078mm, this permits great comfort to the contact lens wearer.
This lens material with a water content of 38% provide excellent comfort and also minimizes protein uptake from our tears for
hygienic and ease of lens wearing.
The design of Lacelle™ Jewel
darkens and enlarges the iris to portray naturally bigger eyes whereby the result
of wearing Lacelle™ Jewel
will make the eyes distinctive and bright, leaving the eyes looking naturally
coloured rather than artificial. This is due to its unique and colourful jewel
patterns which gives more depth and brilliance. The amazing factor of Lacelle™ Jewel is the integration of colour in the lenses
material which is embedded by technology to enable comfort and good eye health.
Lacelle™ Jewel
series with varieties of 7 colours to choose from, it can match any outfit of
the day to enhance your looks altogether whether it’s a date or just to make a
mesmerizing impression with radiant sparkling eyes with concentration on
implementing excellent vision at the same time. Due to the jewel patterns of
the contact lenses, it presents a dazzling outcome.
Melanite
Black -
Provides a demure look of a temptress that is bound to intrigue. Modest and yet
sophisticated.
Topaz Brown - A natural sparkle that makes the eyes
pop instinctively. A highly approachable presentation.
Crystal Gray - Gives a mysterious vibe whilst
providing an illuminating look. A balance between dramatic and lively.
Amber Brown - Friendly and down-to-earth that
resonates with a degree of sophistication and elegance. Appears to be stylish
and classy with that shimmer.
Amethyst
Violet -
Provides a significant glimmer in the eyes with this shade that states playful
and feisty. Creating an extravagant impression.
Sapphire Blue - For those who prefer a bolder look
who is not afraid to be seen with a crystal sparkle that provides an idealistic
personality. Exhibits confidence and tranquillity.
Peridot Green - Blends very well with any skin tone
and gives a pleasant glitter in the eye. Aura that reveals rejuvenation.
“The latest series of Lacelle™ Jewel is very appealing and will
definitely suit the trends of the youths of today as it exudes out a fun and
festivity mood to its users without deserting the most important factor of
safety and comfort which makes Lacelle™ Jewel significantly one-of-a-kind”, commented Jake Kim, Managing
Director of Bausch + Lomb, Singapore & Malaysia. The aesthetic factor is no doubt a very important aspect for coloured
contact lens users and utmost definitely, Bausch + Lomb does not neglect the vital
considerations of comfort of wearing the
contact lenses when developing, improving, and designing their contact lenses.
Lacelle™ Jewel
created a euphoria among the massive crowds during the launch event in Sunway
Pyramid, celebrity guest artists Atikah Suhaime serenaded
the crowd with her charming personality and incredible vocal while the
famous regional internet sensation You Tuber Joyce Chu dazzled the evening with her popular song Malaysian Charbor, tailor-made
by Malaysian songwriter Namewee, to a screaming crowd of fans.
In collaboration with Bausch + Lomb for a good charity cause, Joyce Chu
performed the Bausch + Lomb eye exercise with the enormous crowd that had a
splendid response.
Various Lacelle™ Jewel
roadshows will take place nationwide in tertiary education institutes in Klang
Valley and among other popular locations such as Penang, Ipoh, Melaka and Johor
Bahru. There are also fun filled activities and games for the public to enjoy.
Lacelle™ Jewel
contact lenses will be made available from 1st September 2015 at all
major optical dealers. It is a new line extension to the current Lacelle™ and Lacelle™ Colours. Lacelle™ Jewel series retails at RM68 per box.
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