Be Bejeweled! Bausch and Lomb Lacelle™ Jewel Official Launch @ Sunway Pyramid

11:53 PM

I was invited to the Bausch + Lomb launched Lacelle Jewel event on 11th September. Lacelle Jewel is a monthly disposable colored contact lens in Malaysia in a glamorous way. This series has made its first appearance in Asia.

The latest technology integration in Lacelle™ Jewel has a unique lens design that enhances the excellent lens centration. Due to the thin lens design whereby the centre thickness of 0.078mm, this permits great comfort to the contact lens wearer. This lens material with a water content of 38% provide excellent comfort and also minimizes protein uptake from our tears for hygienic and ease of lens wearing.

The design of Lacelle Jewel darkens and enlarges the iris to portray naturally bigger eyes whereby the result of wearing Lacelle Jewel will make the eyes distinctive and bright, leaving the eyes looking naturally coloured rather than artificial. This is due to its unique and colourful jewel patterns which gives more depth and brilliance. The amazing factor of Lacelle Jewel is the integration of colour in the lenses material which is embedded by technology to enable comfort and good eye health.

Lacelle Jewel series with varieties of 7 colours to choose from, it can match any outfit of the day to enhance your looks altogether whether it’s a date or just to make a mesmerizing impression with radiant sparkling eyes with concentration on implementing excellent vision at the same time. Due to the jewel patterns of the contact lenses, it presents a dazzling outcome.



Melanite Black - Provides a demure look of a temptress that is bound to intrigue. Modest and yet sophisticated.

Topaz Brown - A natural sparkle that makes the eyes pop instinctively. A highly approachable presentation.

Crystal Gray - Gives a mysterious vibe whilst providing an illuminating look. A balance between dramatic and lively.

Amber Brown - Friendly and down-to-earth that resonates with a degree of sophistication and elegance. Appears to be stylish and classy with that shimmer.

Amethyst Violet - Provides a significant glimmer in the eyes with this shade that states playful and feisty. Creating an extravagant impression.

Sapphire Blue - For those who prefer a bolder look who is not afraid to be seen with a crystal sparkle that provides an idealistic personality. Exhibits confidence and tranquillity.

Peridot Green - Blends very well with any skin tone and gives a pleasant glitter in the eye. Aura that reveals rejuvenation. 



“The latest series of Lacelle Jewel is very appealing and will definitely suit the trends of the youths of today as it exudes out a fun and festivity mood to its users without deserting the most important factor of safety and comfort which makes Lacelle Jewel significantly one-of-a-kind”, commented Jake Kim, Managing Director of Bausch + Lomb, Singapore & Malaysia. The aesthetic factor is no doubt a very important aspect for coloured contact lens users and utmost definitely, Bausch + Lomb does not neglect the vital considerations of comfort of wearing the contact lenses when developing, improving, and designing their contact lenses.



Lacelle Jewel created a euphoria among the massive crowds during the launch event in Sunway Pyramid, celebrity guest artists Atikah Suhaime serenaded the crowd with her charming personality and incredible vocal while the famous regional internet sensation You Tuber Joyce Chu dazzled the evening with her popular song Malaysian Charbor, tailor-made by Malaysian songwriter Namewee, to a screaming crowd of fans.






In collaboration with Bausch + Lomb for a good charity cause, Joyce Chu performed the Bausch + Lomb eye exercise with the enormous crowd that had a splendid response.




Various Lacelle Jewel roadshows will take place nationwide in tertiary education institutes in Klang Valley and among other popular locations such as Penang, Ipoh, Melaka and Johor Bahru. There are also fun filled activities and games for the public to enjoy.

Lacelle Jewel contact lenses will be made available from 1st September 2015 at all major optical dealers. It is a new line extension to the current Lacelle and Lacelle Colours. Lacelle Jewel series retails at RM68 per box.

For more information, you can log on to their Facebook www.facebook.com/lacellemy  



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